Turf and ornamental

Golf, lawn care, landscape and nursery. A segment where much of the product reaches the market under someone else's brand.

~3,700active products labelled for turf, golf and rights-of-way
~6,400for ornamentals and landscape
~38,000active distributor labels across the register
67shared distributors in one real head-to-head

Active products only, each counted once, October 2026. See how we count.

What stands out

In turf and ornamental, the same active product is often sold by several distributors under their own brand names. Each of those labels is filed with EPA, which makes this segment the clearest place to see where a competitor is gaining shelf space.

In one real comparison between two turf and ornamental suppliers, Dantive found 67 shared distributors. At 13 of them only the competitor had added products since 2023. That list, with dates and the closest matching product, is what the free Distributor Switch Snapshot shows.

Questions teams ask

  • Where is [competitor] adding products at distributors we also supply?
  • What is our closest equivalent to each of [competitor]'s distributor products?
  • Which pre-emergent herbicides are registered for [turf type]?
  • Which distributors will need to relabel after this master label change?

Teams use Dantive to find distributor switches, prepare equivalent-product answers before the sales call, and time conversations around label changes.

See where your competitor is gaining

Name one competitor and get a free one-page Distributor Switch Snapshot within two business days.